At a fundamental level, marketing automation is all about optimization.

Basically, marketing automation software is a platform that streamlines, measures and automates marketing tasks and workflows. Workflows can be used to nurture leads, upsell clients, incentivize feedback and many other tasks.

There is more to this software than just automating your department’s repetitive tasks. Marketing automation gives a whole new perspective on what you have been doing and what your marketing can do in the future.

From saving your employees’ time in reducing the average time spent on generating a lead, marketing automation software has the capability to take care of a number of tasks.