Should all of your videos be less than two minutes long? That has been the rule of thumb Smart Advertisement has come across throughout the years.
More recently, the fast development of TikTok and the introduction of Instagram Reels has resulted in a slew of articles suggesting that even shorter videos are the way of the future. Why? Because completion rates on shorter videos are significantly higher. The completion rate is an essential measure, but keeping your videos as short as possible to improve the completion rate risks losing the message.
Video Length Statistics:
- The average duration of all business-related videos is little more than six minutes.
- The majority of videos (60%) are less than 2 minutes long.
- Only 3% of corporate videos are 10 to 20 minutes long.
- The average number of videos exceeding 20 minutes in duration increased by 66% in 2020, indicating a growing emphasis on longer-form instructional content, such as on-demand webinars.
- Facebook suggests that small companies attempt to restrict films to approximately 15 seconds as much as possible. They stated that the opening three seconds of a video convey 47 percent of its worth.
If shorter is usually better, this must be reflected in how each of the major social media sites handles video. This is what Smart Advertisement Recommends to their clients who are availing of video marketing services.
Length of Facebook Videos:
In-feed Facebook videos that are successful tend to be between 24 and 90 seconds long. Facebook videos may last up to four hours, but just because you can post Gone with the Wind doesn’t mean you should. It most likely exceeds the attention span of a Facebook user, and that’s a lot of videos to make.
On the opposite end of the spectrum are Facebook Stories, which are user-generated videos that expire after 24 hours and have a maximum length of 20 seconds. Put the most important information in the first five to ten seconds of Facebook advertising, albeit they may potentially be four hours long.
Facebook Live is an excellent tool for connecting with consumers in real-time. You may broadcast for up to four hours, and like with Instagram Live, the longer your live video plays, the more likely it will be discovered. Just don’t dip below 10 minutes, which is roughly how long it takes for folks to get informed and listen in.
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