There may be a lot in common with fashion styles across major metropolitan schools. Emo is the most popular fashion and music trend of the past decade. This generalized term covers emo (punk), scene and personal fashion styles. Emo has a musical counterpart: emo-style techno-rock, screamo, indie-rock, and screamo. This is the preferred style of the genre.

From pre-teens all the way through high-heeled pants to heavy makeup and swoop-back bangs, hot pants are extremely popular among youth. Emo and other related styles increasingly include sexuality as people get older. Emo has been controversial, with claims of a strong reliance upon depression, suicide, and self-mutilation in the makeup and clothing designs.

Scene, which is often considered an offshoot from emo has been a greater influence on youth. Emo stereotypes are deliberately avoided to emphasize innocence and playful youth definitions. The black-colored hair has been replaced by a rainbow of loud and bright colors. Clothes deliberately clash, and accessories emphasize youth like candy bracelets and lighted Pacifiers.

Scene and emo have always been about attention. This is why young people are more inclined to sport the style. Because social media gives access to millions of potential friends, personal profiles are a beacon for style and personal style for aspiring scene children (“scene kids”) has been the most preferred title for people who keep up with scene fashion. The term “scenesters” has also been used quite a bit online.

This cultural change has seen a new style of modeling popularized since 2006 on social media. Then, enter thescene queenA female model (professional or amateur) who follows fashion trends in scene/emo and has a lot of followers on social media. Many models are teenagers or in their early twenties. They come from diverse backgrounds and geographical locations. These models are loved for their beauty and sense of style. Alternative models for clothing and accessories are the scene queens.

Christian Koch from The London Evening Standard spoke out about the popularity of scene children and their impact on commerce. He mentioned “scene kid” as a movement that embraces kawaii (Japanese for “cute”)(1). Scene queens are known to wear cute, adolescent fashion pieces such as bows and candy bracelets, simple headbands, star and hearts body art, small icons and tattoos. Models typically keep their hair long and use high-contrast, long hair extensions. Except for the eyes, natural makeup looks natural. This is where heavy, colored makeup and false eyelashes are crucial.

Scene queens create unique looks like the coontail hair removing, popularized by Kiki Kannibal, scene queen(2). These stunning looks can be seen on photos and YouTube videos that are posted by either the model or affiliate. Models can also offer tutorials or how-to videos explaining how to get the unique look. This is how models use social media to increase exposure for themselves and their brands by sharing their unique look with others.

Google’s Trends Tool shows a threefold increase in the search volume of terms like “scenehair” from 2007-2009, while Google’s Keyword Tool shows “scenehair” being searched 1.5million times per month as at February 2010.(3). These searches often result in tutorials and photo showcases, which make scene queens well-known. A string of international fashion portals and fan sites have emerged from the global interest in scene that has been cultivated by BuzzNet’s Audrey Kitching, who is a correspondent.

You can find the rising stars of scene models and scene youngsters in general on these social networking and blog sites:

  • MySpace
  • Bebo
  • LiveJournal
  • Facebook
  • BuzzNet
  • Stickam
  • Blogspot
  • Flickr
  • deviantART
  • Polyvore (clothing).

Famous Scene Queens

  • Audrey Kitching
  • Kiki Kannibal
  • Dakota Rose
  • Hannah Beth
  • Dani Gore
  • Brittany Kramer
  • Zui Suicide
  • Jac Vanek
  • Jeffree star
  • Racquel Reed
  • Miss Mosh
  • Jenn Curbstomp

You can identify yourself as a “famous queen of the scene” by how many views you get on YouTube and how many friends and connections you make on social media sites such as MySpace or Bebo.

Many models pick a name that they gleaned from social networking surveys in the early years. These names were often emo or punk rock, and were usually a mixture of a traditional first name with a more formal last name. The last name was often full of emotion like angst and sickness.

Scene queens represent an increase in interest in alternative modeling. They are models who don’t conform to the body, hair, and makeup trends, facial features, plastic surgery, or other physical characteristics that mainstream models have. As more people become interested in internet modeling, the fashion industry will also be able to take advantage of this growing interest. For now, these models, boasting the fan base of thousands of random internet users, look ahead to what could be a bright future gemmaetc.